Guides for Canadian insurance brokers
Written for the decisions a brokerage actually has to make about its software, not for the search engine. Each one says what it can and cannot tell you.
Where a guide touches on cost, the figures are illustrative and labelled as such. The major Canadian systems do not publish prices, so nobody can honestly tell you what yours will be.
Which clients are actually at risk, and what moves the number?
How to reduce policy churn
The four signals worth measuring with the exact weights published, which two are real levers, and why a rule-based score is not a prediction.
Read the guideI already have a BMS. How do the two actually work together?
Running a CRM beside your BMS
What lives where, how data moves today (CSV, not live sync), and the double entry that kills adoption if you do not design it out.
Read the guideWhat should this cost, and why will nobody tell me?
Insurance CRM pricing in Canada
The four pricing models, the costs that never appear on a pricing page, and five questions that make two quotes comparable. No invented averages.
Read the guideDo I need a CRM, a BMS, or both?
CRM vs broker management system
The two do different jobs and most brokerages end up running both. Which problem each one actually solves, and what it means if you only have one.
Read the guideWhich BMS do Canadian brokerages run, and do I need one?
What is a broker management system?
The Canadian term explained, the systems brokerages name (Epic, TAM, Power Broker, TBW, Brokercore, sigXP), and where a CRM fits beside one.
Read the guideWhat does an AMS actually do, and is BMS the same thing?
What is an agency management system?
Policy administration, carrier connections and commission accounting, plus why Canadian brokers say BMS where American agencies say AMS.
Read the guideShould our system be hosted, or run on our own server?
Cloud vs on-premise insurance software
Cost, maintenance, security and who is responsible when something breaks, with a worksheet for putting your own quotes against the line items.
Read the guideOur data is a mess. Where do we start?
How to organise a book of business
Five decisions in the order they have to be made, the four views that actually get opened, and an eight-point hygiene check you can run today.
Read the guideWhat is the real total, not the monthly price?
What a CRM actually costs
No prices, deliberately. A worksheet with every line item including the internal time nobody budgets, and the three questions that change the total.
Read the guideWe have clients in Quebec. What does Law 25 ask of us?
Law 25 for Quebec brokers
What the law asks of a brokerage, in the order it came into force, and the five questions it raises for the system holding your client records.
Read the guideWe bought it and nobody opens it. Now what?
Getting the team to use it
Why adoption really fails (double entry, not training), a two-week single-workflow pilot, role-by-role training and four measures that mean something.
Read the guideCan I email leads who went quiet two years ago?
Re-engaging old leads
The consent question first because it is the one most likely to fail, then segmenting by why they went quiet, and the stop rules nobody writes down.
Read the guideWhat is our retention rate, and am I calculating it right?
Renewal reporting and KPIs
The denominator most brokerages get wrong, why policy and premium retention are different numbers, and a nine-metric template with the definitions written in.
Read the guideIf this goes wrong, can I get my book back out?
Data export and portability
Six questions to ask before signing, why record relationships matter more than record counts, and our own answers including the weak ones.
Read the guideHow do I fix duplicates and bad dates without making it worse?
CRM data cleanup without losing anything
Five fixes with before and after, the specific mistake that ruins each one, and the reconciliation that tells you the cleanup worked.
Read the guideWhat can I safely use AI for, and what must I never paste in?
AI prompts for broker admin work
Six prompts for file notes, follow-ups and handovers, the list of things that must never go into a general assistant, and a four-question review.
Read the guideWhat should happen to an enquiry, and in what order?
Lead management best practices
A six-step procedure with a rule at each, plus the four-count weekly audit that stops the whole thing decaying into whatever the busiest person did.
Read the guideIs posting worth an hour a week, and what do I even post?
Social media for Canadian brokers
Four posts a month with examples, the compliance line between education and advice, and what to do when somebody replies in a DM.
Read the guideWhat does a lead score of 85 actually mean?
Insurance lead scoring, with the arithmetic
The complete rule set and four worked records with the points shown, plus why a rule score is not a probability and should never be sold as one.
Read the guideHow do I know the carrier paid me what it owed?
Insurance commission management
Recording the rate and premium basis, reconciling statements line by line, and which variances are worth chasing. Includes a free tracking sheet.
Read the guideLooking for something to use rather than read?
The templates are working files: a client and policy tracking sheet, a 90-day renewal checklist, a commission tracker and copy-ready client emails. No email address required for any of them. If you are comparing products rather than learning the category, the comparisons are sourced and dated, and the buyer's guide covers the Canadian options together.